subtle but worthyThe two billboards gained notoriety all over the world, thanks in large part to its innovative nature of one-upsmanship.
And now, BMW has decided to invade Audi’s backyard of Ingolstadt with its new BMW Z4 billboard, which was placed about 300 feet away from the Audi Zentrum. While the tag line of BMW’s new billboard, “Vorsprung durch Freude” - “Joy starts with the new BMW Z4 Roadster” – does not make any direct reference to Audi, the mere fact that it placed it near Audi headquarters has everyone itching for an Audi response.
We don’t know yet how the folks from Audi will reply to this, but were pretty sure that this ‘Billboard Duel’ between these two rivals is far from finished.
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